Velmora
A dark atelier with a long marble worktop: five porcelain bowls of red pigment in a row, a steel pitcher steaming on a hot plate, the name Velmora in brass letters on the wall

Five reds, poured by hand.

A hand lifts a spatula out of a steel pitcher on a hot plate: thick cherry-red lipstick mass runs off the blade in a ribbon

Cherry.

Five reds,

Five porcelain bowls of red pigment in a row on the marble, from coral at the front to cherry at the back
A hand tilts the steel pitcher over an aluminium mould: a thin stream of cherry red fills the fifth well, beside four wells already filled with other reds
The mould is open, four lipstick bullets still stand in it; the fifth, cherry red, now stands in its gold tube beside a black cap with the name Velmora

3.5 g each.

poured by hand.

Two hands hold a lipstick upright: the cherry-red bullet is twisted all the way up out of its gold tube, with a soft sheen

Satin finish.

  1. Two bowls of red pigment on the marble, the steel pitcher on its hot plate behind them
    Pigment
  2. A thin stream of cherry red runs from the pitcher into the fifth well of the mould
    Pour
  3. Two hands hold the lipstick upright, its cherry-red bullet twisted up
    Finish
A sheet of cream paper with five lipstick strokes side by side: coral, brick, rosewood, plum and cherry

Coral

Brick

Rosewood

Plum

Cherry

An open box lined with blush velvet holds five closed black lipsticks, each with the name Velmora; beside it the paper with its five strokes

Find your red.

Five reds, poured by hand.

Find your shade